I went up to Box Office Mojo today to check how “La Mission” did and discovered it has grossed about 1,063,000 US$. It may not sound like much, but I think it is: remember that “La Mission” a small independent movie, whose promotion was mainly a word-of-mouth one.
I’d like to share a letter that Benjamin and Peter Bratt and Alpita Patel posted on “La Mission” Facebook page:
“Whaddup, La Mission Familia!
As we end an unbelievable 4 month theatrical run and launch the release of the DVD of La Mission today, August 10th, we wanted to thank all of you friends and fans for sharing your time, support and honest feedback with us over these last several months.
Independent films created outside …the Hollywood system are difficult to make, and even harder to distribute. And if the film is about people of color, it’s an even tougher road. Global Cinema Distribution and Screen Media Ventures, the small independent companies that distributed La MISSION, didn’t have a great deal of money to spend on marketing, but that didn’t keep you all from coming out to support it. Because of your passionate response to the film, you spread the word to your friends and relatives, allowing La MISSION to play in over 25 cities, and in almost 100 theaters around the country.
Pitted against big budget summer blockbusters, small independent films like La MISSION aren’t expected to last more than a week in theaters. But you proved the conventional wisdom wrong. In fact, earlier last month, we reached a milestone that not many indie films achieve: La MISSION hit the million dollar mark at the box office! And while this amount doesn’t pay all the bills, it does send a message that there is an audience for films about complex people and from various cultures andcommunities like ours.
Although traveling with the film to do 3 Q&A’s per day (sometimes 6!) was exhausting, we wouldn’t change a thing. We loved the discussions and sometimes heated debates that the film provoked, and hope you walked away with at least a sense of being entertained, if not inspired.
As the film reaches a wider audience through DVD and BLU-RAY, we will continue to keep you updated on upcoming events, a soon-to-be released oldies soundtrack, and special screenings like the one in September with acclaimed Professor and author, Dr. Cornell West.
Remember that the DVD is available EVERYWHERE starting today, August 10th, and you can order directly at this link: http://www.amazon.com/dp/B003E1QDAI/ref=nosim/?tag=zap2it07-20
In Gratitude and Appreciation, Peter, Benjamin and Alpita”
I think that the Bratt brothers, Alpita Patel and all “La Mission” cast and crew are to be thanked not only for their work on the movie, but also for their willingness to travel with it and answer its audience’s questions in Q&A sessions.